Resources Library by ANA

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007

Authors: Michael Wittenberg, Hans-Bert Matoul

Company: Happy Thinking People

November 12, 2007

Analysis of eye properties

The presentation introduces a measurement method embedded in software that makes it possible to measure the immediate unconscious and uncontrollable emotional responses before they are cognitively perceived, interpreted, and biased by our mind. The...

Catalogue: Congress 2007: Excellence

Author: Jakob de Lemos

September 19, 2007

Maximizing respondent engagement

This presentation outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorporating rich media techniques) versus Flat...

Catalogue: Congress 2007: Excellence

Authors: Monique Morden, Jennifer Reid, Angus Reid

Company: Vision Critical

September 19, 2007

Training the next generation

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. It has led us into a world where our avatar has...

Catalogue: Congress 2007: Excellence

Author: Mike Cooke

Company: GfK

September 19, 2007

Emerging media VS. traditional platforms?

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of content and timing and often used on the go.The new...

Catalogue: WM3 2007

Authors: Manuel Daehler, Isabel Wenger

Company: Swiss Broadcasting Corporation

June 3, 2007

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

Engaging the new consumer

With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.New Consumerism is evolving...

Catalogue: Asia Pacific 2007

Authors: Lee Ryan, Mark Leong

Company: KANTAR TNS Malaysia

March 12, 2007

Finding new opportunities

Mobile phones with integrated GPS, or access to it through Bluetooth technology, enables mobile value-added service companies to provide new and better services based on accurate knowledge of the client's location.This paper describes a new product...

Catalogue: Telecom 2006

Authors: Jose Melero, Jose Delgado

October 8, 2006

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006

Authors: Kate Reeve, Dave Saville

Company: Ofcom

October 8, 2006